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Sustainable Swimwear for women and children of the sea

our story

Cool clothes for hip kids


Thoughtful production & everyday heroes.

At Love & Honor we manufacture carefully. We only produce as many garments as we think we can sell, we work with fair trade factories (mostly in Europe) and all our clothes are made with either organic or regenerated fabrics. We don't make landfill and we're not going to stop selling something just because it's not theoretically the right season.

We have a core selection of items you'll dress the kids in again and again. We want to make the favourite sweatshirt, the soft old tee that no-one wants to put in the wash, the marcel body with the awesome print you just have to get for your friend's new baby. Wear them, love them, then pass them on to another little person to enjoy. 

We use organic cotton because it's better for the environment, workers and the consumers - our children and our Good Swimmers swimwear collection is made from regenerated nylon, helping to protect marine life by taking ghost fishing nets out of the oceans. 

Short runs and limited edition collections

We produce in short runs, sell what we have then make something else. We'll reissue our and your favourites. We'll surprise you with limited editions. It's a little revolution of our own.

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UPF50 Aggie top and swim knickers.

UPF50 Aggie top and swim knickers.

Swimwear with a purpose

Our upcoming 'Good Swimmers' UPF50+ swimwear is made from ghost fishing nets. Ghost fishing nets are nets that have been left or lost in the ocean by fishermen. These nets, often nearly invisible in the dim light, can be left tangled on a rocky reef or drifting in the open sea harming marine life. Once collected they are regenerated into new thread then woven into fine swimwear fabric with UPF50+ sun protection. We have it printed with our designs and a problem becomes a beautiful solution.


Environment and Values

Love & Honor is an ethical brand, because for us, there was no other way. It's possible to find and work with fair trade factories, organic cotton producers, so it was clear to use from the start that we'd use them. Why wouldn't we? The alternatives have no future.

Production the Love & Honor way:

- We only use organic and regenerated fabrics.

- Fair pay and and good conditions for garment workers are non negotiable.

- We're actively reducing the amount of plastic in the environment with our Good Swimmers regenerated swimwear. We package our stock in recycled boxes and paper bags.